When the Superbowl ended, so too did Reebok's decade long uniform deal with the NFL. As Nike takes the reins next year, a few of our designers speculate on what their beloved teams might become in the not so distant future.
Over the past couple of weeks it has been such an incredible honor and privilege to help the Sandy Hook Promise develop a logo befitting of their mission of transforming personal tragedy into real, positive change.
As we pondered all of the wonderful things that we are so exceptionally grateful for this year, every member of the BAKER creative culture was asked to utilize the BAKER identity to develop an icon around something for which they are thankful.
In our first case study, we dig into the creative process of how 5 Gum came to be one of America's hottest brands. We are very proud to have been a core driver of 5 Gum's successes, and we're blown away at just how successful this brand has become.
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