When Bauer, the worlds most recognized name in hockey wanted to introduce an entirely new segment to their hockey family, they passed to team Baker. With the Supreme and Vapor lines firmly established, they Introduced the Nexus line to meet the needs of every individual hockey player.
Over the past year a group from BAKER has had the privilege of working with the Sandy Hook Promise organization to help them develop and extend an identity that harnesses the raw emotional energy this dedicated group puts toward sensible changes.
Dig into the creative process of how 5 Gum came to be one of America's hottest brands. A June, 2013 Harvard Business Review article on Creativity used 5 Gum as an example of one design dimension that significantly correlates with high sales.