BAKER Branding and Design

B Inspired: NFL Teams

When the Superbowl ended, so too did Reebok's decade long uniform deal with the NFL. As Nike takes the reins next year, a few of our designers speculate on what their beloved teams might become in the not so distant future.
On Topic: Shopping By Color

According to the Wall Street Journal "the end is near for a white can that has many Coke drinkers seeing red..." Check out our take on the topic.
Happy Thanksgiving

In this week of Thanksgiving there is much for which we can be grateful. As we cherish our loved ones and pass the potatoes on this tradition filled turkey day, let us not forget to remember the things for which we give thanks.
Brands We Love: Warby Parker

Discover how crafting a brand with a distinct point of view can transform a simple online transaction into an emotionally engaging experience as Lindsey shares what makes Warby Parker a brand she loves.