Triscuit
To reconnect women with this everyday snack cracker, Triscuit was positioned to reflect its core attributes: simple, authentic goodness.
Using warm earth tones, clarified branding and mouthwatering, informal appetite appeal in an inviting environment – an emotional connection with the consumer was reestablished and flat sales were turned into a double digit sale increase – music to our ears!
Building on the success of their retail-specific partnership with Target, Nabisco asked BAKER to design a seasonal-themed package for Triscuit. We responded by designing a simple, eye-catching, festive package that delivers on Nabisco’s request while still making it easy for consumers to identify it as Triscuit.
