Triscuit Goes Green
Triscuit wanted to help people discover the simple joy of growing and sharing their own herbs and vegetables. By touting the benefits of “home farming,” Triscuit is tapping into people’s desire to return to the basic, simple things that bring value to our lives.
In 2010, Triscuit crackers is partnering with Urban Farming, a non-profit initiative, to create 50 community-based home farms. To reinforce their commitment to “simple, authentic goodness,” Triscuit boxes include free herb seed cards on four million of its original and reduced-fat varieties.
BAKER designed a package that clearly communicates the benefits and magic of “home farming” while retaining core Triscuit equities. More news about Triscuit “Seeds” MediaPost’s MarketingDaily → KraftBrands.com →
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