Total Cereal
As a cereal franchise targeting mature consumers, the Total team at General Mills looked to BAKER to help reposition itself to become more relevant to the “boomer” population.
These consumers want their cereal to not only taste good, but to be good for them as well.
The redesign focused on driving heightened taste appeal while clearly delivering the health benefit: Vital Nutrients for Your Mind and Body. Makes it worth getting out of bed in the morning!
