In The Spirit of Giving

In the spirit of giving this holiday season we wanted to highlight some of the projects we’ve been working on this year that give back to the community we love so much.

Arm in Arm in Africa http://arminarminafrica.org/

This year we’ve continued work with the non-profit organization Arm in Arm in Africa. This non-profit focuses on providing relief to families in South Africa affected by extreme poverty and disease through education, food distribution & healthcare.

In 2007, our very own Todd Dalebroux spent 3 weeks in South Africa witnessing first hand the devastation that the AIDS epidemic has caused. We thought it was important to get involved with this global cause and to offer our design skills to help Arm in Arm in Africa to raise awareness and increase their ability to get funding.

In 2008, we developed a new look, spanning their entire identity system: logo, printed materials and the web.

This year we contributed a few new collateral pieces, including a brochure and holiday card.

Fillies Race for Hope http://filliesraceforhope.org/

Another pro-bono project we’ve had the privilege of working on this year is work with Gary Speich, a local horse owner that was deeply affected by a close friend battling breast cancer. His strong relationship with Canterbury Park, a local horse racetrack, led to an opportunity to do something wonderful; he formed ‘Fillies Race for Hope’, a foundation to raise money for breast cancer. In Summer 2011, the Fillies Race for Hope event will take place at Canterbury Park with all proceeds going to benefit cancer research.

Gary approached us to help him develop the overall branding and visual communications. We were more than happy to partner with him to help make this event happen.

The Fillies Race for Hope horse logo that was developed is instantly iconic, and has already started generating a lot of attention and interest. In addition to the logo, we developed a web site that will be going live soon, and a signature beverage that will be sold in a collectible glass on the day of the race.