Poppycock
Developed exclusively for the club store channel, BAKER was charged with creating a canister for Poppycock that would stimulate impluse purchase of this delicious and trusted brand.
Additionally, the Orville Redenbacher graphics needed to be introduced in a way that did not detract from Poppycock equities. Rich colors and upscale design cues paired with mouthwatering product imagery drove the appeal right over the top, and what was originally intended to be a seasonal offering has now become a year-round staple. Now that’s something to crow about!
