• Where Do You Find Inspiration?
    Posted on 30th March 2011

    Where Do You Find Inspiration?

    Inspiration can be a tricky subject – when you happen to need it most, it may be unreliable; yet when you least suspect to find it, you will likely be surprised. We asked a few of our designers where they get their inspiration.

  • So… Outside the Box
    Posted on 23rd March 2011

    So… Outside the Box

    On March 10th, we had the great privilege of hosting a workshop here at BAKER in partnership with AIGA Minnesota and their Emerging Designers committee. It was a chance for young creative minds to connect, to learn, and to get inspired.

  • Meet Our Very Own Ingrid Radio
    Posted on 17th March 2011

    Meet Our Very Own Ingrid Radio

    In this edition of 'Get To Know BAKER' we introduce you to our very own Ingrid Radio. Find out why she gravitated towards a career in design, and the many creative interests she pursues beyond the BAKER walls.

  • Brands We Love: Volkswagen
    Posted on 14th March 2011

    Brands We Love: Volkswagen

    Volkswagen is a hot auto brand. From brand to behind the wheel, let's take a look why we love them. They came back really strong a little over 10 years ago with the relaunch of the VW Beetle and then redesigns of the rest of their line of vehicles.

  • B Inspired: Spring
    Posted on 2nd March 2011

    B Inspired: Spring

    This month, as we begin to shed our weary winter wears for a somewhat sunnier disposition, we've tasked our designers with distilling the concept of Spring using only the design elements of color and type. Enjoy.

  • B Tech: Apps We Love
    Posted on 22nd February 2011

    B Tech: Apps We Love

    For an app to be loved, at least by me, it has to start with a great user interface. I believe the UI must be designed well in order for the app to work well. I am addicted to beautiful apps.

  • Think You Know Julie?
    Posted on 16th February 2011

    Think You Know Julie?

    In this edition of 'Get To Know BAKER' we introduce you to our very own Julie Gunness. Find out how she came to be a production artist here, and what drives her creative passion outside of work.

  • Brands We Love: Chipotle
    Posted on 10th February 2011

    Brands We Love: Chipotle

    What can we say? We love you, Chipotle. We take a look at another brand we love. Whether it's a chicken burrito with black beans, or the t-shirts they wear, we love it.

  • B Inspired: MN Winters Part 2 — Wallpapers
    Posted on 8th February 2011

    B Inspired: MN Winters Part 2 — Wallpapers

    Check out these beautiful wallpapers for your iPhone, iPad or Desktop. These gorgeous, original images coincide with our article about Minnesota Winters. Download and enjoy winter!

  • Solutions by Design: Parallel Parking
    Posted on 27th January 2011

    Solutions by Design: Parallel Parking

    Since moving into our new digs on the main drag of the Shops at West End, we've noticed a high number of people have trouble when it comes to the art of parallel parking.

  • Meet Our Very Own Nick Hoople
    Posted on 19th January 2011

    Meet Our Very Own Nick Hoople

    In this up close and personal interview, learn why Nick became a designer, some of the perks of being a BAKER employee and where he finds his inspiration.

  • Brands We Love: Cooking Channel
    Posted on 13th January 2011

    Brands We Love: Cooking Channel

    In 'Brands We Love' one of our infatuated brand stewards takes a deeper look at one of the brands they are passionate about; examining what the brand means to them and why.

  • B Inspired: MN Winters
    Posted on 10th January 2011

    B Inspired: MN Winters

    In an effort to demonstrate our dedication to the unlimited possibilities that ignite our imagination we asked a few of our designers to let their creative juices flow.

  • Chili Cook-off
    Posted on 6th January 2011

    Chili Cook-off

    Every year BAKER comes together as a group to do some sort of charity around the Christmas Holiday. This year we decided to contribute to the local food shelf.

  • In The Spirit of Giving
    Posted on 22nd December 2010

    In The Spirit of Giving

    In the spirit of giving this holiday season we wanted to highlight some of the projects we’ve been working on this year that give back to the community we love so much.

  • The New BAKER Identity: Part 3
    Posted on 17th December 2010

    The New BAKER Identity: Part 3

    In Part 3 of our exploration of our BAKER identity project, we'll take a look at the executions that have since followed and the way our creative culture has brought the identity to life. The video rocks!

  • The New BAKER Identity: Part 2
    Posted on 16th December 2010

    The New BAKER Identity: Part 2

    In part 2 of our exploration of the new BAKER identity, we'll take a look at what that means visually, and how those 3 conclusions guided us to the solution that is the new BAKER ID.

  • BAKER Business Cards Featured
    Posted on 15th December 2010

    BAKER Business Cards Featured

    Part of BAKER's new identity was the redesign of our business cards. Business Card Crush decided it was worth a mention on their site. Take a look and let us know what you think.

  • The New BAKER Identity: Part 1
    Posted on 14th December 2010

    The New BAKER Identity: Part 1

    We've gone through a number of changes over the past year – one of those being the refresh of our very own identity based on the premise that BAKER is Creative to the core. We will explain our thinking in a 3 part series.

  • Retro Oreo & Ritz
    Posted on 17th November 2010

    Retro Oreo & Ritz

    Designed by BAKER, the Retro Oreo & Ritz packages were the winners in the 2010 American Package Design Award competition presented by the prestigious Print magazine.

  • Oreo Fun Stix
    Posted on 21st June 2010

    Oreo Fun Stix

    Fun Stix are part of the new Oreo Treats platform, which also includes Oreo Cakesters and Oreo Fudge Cremes.

  • Pepé & Pants
    Posted on 3rd May 2010

    Pepé & Pants

    When world-class chef & restauranteur Rich Pépe and well-known actor Joey Pantoliano, friends since childhood, teamed up to create a line of pasta sauces, it had to be a good thing!

  • Slim & Purple
    Posted on 1st May 2010

    Slim & Purple

    When Nabisco introduced pre-portioned, go-anywhere 100 Calorie Packs, they launched an entirely new snack category that has grown to include ice cream, chips, nuts and even beer!

  • Baker Wins 5 GD USA Awards
    Posted on 29th March 2010

    Baker Wins 5 GD USA Awards

    Five of our submissions to the 2010 American Package Design Awards are “Certificate of Excellence” winners.