Buzz « BAKER

Posted on 6th February 2013
B Inspired: NFL Teams

When the Superbowl ended, so too did Reebok's decade long uniform deal with the NFL. As Nike takes the reins next year, a few of our designers speculate on what their beloved teams might become in the not so distant future.
Posted on 15th January 2013
Sandy Hook Promise

Over the past couple of weeks it has been such an incredible honor and privilege to help the Sandy Hook Promise develop a logo befitting of their mission of transforming personal tragedy into real, positive change.

Posted on 11th December 2012
B Thankful

As we pondered all of the wonderful things that we are so exceptionally grateful for this year, every member of the BAKER creative culture was asked to utilize the BAKER identity to develop an icon around something for which they are thankful.
Posted on 7th November 2012
Case Study: Wrigley 5 Gum

In our first case study, we dig into the creative process of how 5 Gum came to be one of America's hottest brands. We are very proud to have been a core driver of 5 Gum's successes, and we're blown away at just how successful this brand has become.
Posted on 28th June 2012
Hungry-Man Daytona 500

We are proud to announce that our work with the Hungry-Man design team took home this years "Rookie of the Year" honors in Kroger’s 2011/2012 DAYTONA 500 Program.
Posted on 5th April 2012
DuckCam

Here at the BAKER offices we have a second floor "green roof" that has attracted some guests. A female mallard and her ducklings have found a home.

Posted on 1st March 2012
B On Trend

This week a couple of BAKER's branding stewards take an introspective look; telling the tales of two trending colors and the powerful emotional impact each hue has had in their eyes.
Posted on 21st November 2011
Brands We Love: Warby Parker

Discover how crafting a brand with a distinct point of view can transform a simple online transaction into an emotionally engaging experience as Lindsey shares what makes Warby Parker a brand she loves.
Posted on 1st November 2011
Wallpapers: B-Leave in Change

As the change of seasons has us seeing things differently in our neck of the woods, we thought it only B-fitting that we offer up a different look for your desktops, iPads and iPhones as well. Enjoy these Autumn wallpapers.
Posted on 5th October 2011
Breast Cancer Awareness

October is National Breast Cancer Awareness Month. In honor of such an earnest and humbling occasion, we here at BAKER would like to pause for a moment to recognize some of the remarkable charitable efforts we proudly support in their fight against breast cancer.

Posted on 20th September 2011
BAKER Wins International Design Awards

We here at BAKER are happy to announce that 2 of our recent works have been selected as winners in this years International Design Awards.
Posted on 12th September 2011
Brands We Love: Yakima

In this edition of Brands We Love, Trent makes known his passion for the Yakima brand, their design philosophy and the special sauce that makes them such a wonderful and inspiring brand in his eyes.
Posted on 11th August 2011
B Inspired: Alaska

A few weeks ago we shared a post with you about some of the things that inspire us here at BAKER. This week one of our designers expounds on that topic by demonstrating how they turn the things that inspire them into visual explorations.
Posted on 2nd August 2011
Inspirational Video

This week in lieu of a what would have no doubt been a very thoughtful and well written essay, we here at BAKER would like to encourage you to enjoy this insightful little lecture given by the inspiring Simon Sinek.

Posted on 19th July 2011
Strategic Insights

The everyday transactional experience between buyer and seller is much more complex than simply how much or how little cash leaves the wallet. Today’s consumers have high expectations.
Posted on 14th July 2011
Brands We Love: PUMA

In this edition of Brands We Love, Nick takes us through his thoughts on this powerful and lofty brand, PUMA. PUMA has been around for quite some time and their branding speaks it.
Posted on 6th July 2011
B Inspired: Fourth of July

As we return from the long holiday weekend, we reflect on our country’s 235th birthday celebrations. We’ve asked our designers to use that inspiration to develop a type pairing and color palette.
Posted on 21st June 2011
Get to Know Baker: Steve Wahlin

Musician, Mixologist, Tiki adventurist, and over a decade of experience at Baker. Please welcome Mr. Steve Wahlin in this weeks Baker interview.

Posted on 15th June 2011
Brands We Love: Lego

This month we take a look at the beloved building toy many of us grew up with. From simple preschool bricks to video games and complex robotics, the LEGO brand embraces creativity and innovation.
Posted on 7th June 2011
BAKER: Award Winning Design

It's official! The BAKER website is an award winning site, and we couldn't be more thrilled or honored to be included in this years GD USA's 2011 American Web Design Awards.
Posted on 1st June 2011
Baker’s Yearbook

We don't mean to sound conceited when we tell you that "we've got style" here at BAKER, but honestly, we do. We've got the photos to prove it in this weeks blog post featuring our very own BAKER yearbook.
Posted on 26th May 2011
Where Do You Find Inspiration?

Inspiration can be a tricky subject – when you happen to need it most, it may be unreliable; yet when you least suspect to find it, you will likely be surprised. We asked a few of our designers where they get their inspiration.

Posted on 18th May 2011
Get to Know Baker: Bill Bruning

In this up close interview, we learn how Bill became an illustrator and talk about some of his work over the years. He has some serious talent, and some amazing work to go along with it.
Posted on 11th May 2011
Brands We Love: Odell Brewing

When it comes to buying a micro-beer at the shelf, it's like anything else, sometimes you have to judge the product on how it looks. Odell definitely has an outstanding presence when it comes to the shelf, but the real beauty is in the details.
Posted on 4th May 2011
Designers Toolkit

So many of us use different methods to achieve our creative vision. In this months article, we've opened up our toolkits and we're giving you a peek inside. Learn how we work and some of the tools we simply can't live without!
Posted on 26th April 2011
B — On Trend

The design business can be a fickle field, subject to the innumerable, rapidly refreshing whims of an ever-changing world. In this post we've asked one of our resident creative individuals to share with us some of their insights regarding the current trends on their radar.

Posted on 12th April 2011
Brands We Love: W Hotel

In this months Brands We Love, we take a peek at the beautifully crafted W Hotels. They say it best themselves, W Hotels are “a world of sensory experiences. A world of WOW.”
Posted on 6th April 2011
B Inspired: Nature

As the winter woes are nearly gone, we thought it only fitting that this month we feature some creative dedicated to the celebration of new life. Given only the concept of 'Nature,' our designers were tasked with developing a moodboard and desktop background to be freely distributed on our media page.
Posted on 5th April 2011
On Topic: Shopping By Color

According to the Wall Street Journal "the end is near for a white can that has many Coke drinkers seeing red..." Check out our take on the topic.
Posted on 30th March 2011
Where Do You Find Inspiration?

Inspiration can be a tricky subject – when you happen to need it most, it may be unreliable; yet when you least suspect to find it, you will likely be surprised. We asked a few of our designers where they get their inspiration.

Posted on 23rd March 2011
So… Outside the Box

On March 10th, we had the great privilege of hosting a workshop here at BAKER in partnership with AIGA Minnesota and their Emerging Designers committee. It was a chance for young creative minds to connect, to learn, and to get inspired.
Posted on 17th March 2011
Meet Our Very Own Ingrid Radio

In this edition of 'Get To Know BAKER' we introduce you to our very own Ingrid Radio. Find out why she gravitated towards a career in design, and the many creative interests she pursues beyond the BAKER walls.