International Cereals
Working with Cereal Partners Worldwide (CPW), BAKER breathed new life into the Latin American cereal brands: Nescau and Zucosos/Snowflakes.
When Nestlé wanted to create some excitement around Nescau, the hugely popular (think Coca-Cola big) Brazilian brand, they came to BAKER. Nescau cereal appeals to the tween/teen market by virtue of its ability to turn regular milk into chocolate milk when it is poured over the cereal. To attract attention in this elusive demographic, we gave Nestlé a series of five sport-themed packages that each feature a different athlete.
One product with two different names – Zucosos in Mexico and South America and Snowflakes in Brazil – needed an update. BAKER soaked the packages with energy by using the Z and S to activate the product. We also re-illustrated the bear character “Zuco” to be less of a presenter and to be more engaged with the product.
