Nabisco Club Packs
By applying our extensive club-channel expertise to new club designs, BAKER helped Nabisco grow sales in this unique channel.
The challenge in club stores is to provide a high-visibility brand experience from any direction – plus the ability to optimize brand prominence regardless of pallet pattern. BAKER has accomplished this by focusing in on key equity elements, such as the iconic cookie and milk splash on Oreo. With the introduction of our new club package designs, Nabisco has been rewarded with huge jumps in sales in this competitive arena.
