Nabisco 100 Calorie Packs
When Nabisco introduced pre-portioned, go-anywhere 100 Calorie Packs, they launched an entirely new snack category that has grown to include ice cream, chips, nuts and even beer!
Baker’s task was to update our iconic 100 Calorie purple banner that linked box-to-box beautifully on shelf. As waistlines shrunk, the product line grew — and so did our audience, which now included men and kids, who loved the idea of their favorite Nabisco cookies, available in pre-portioned lower calorie formats.
