When I sat down to do some research for the spellbinding piece I intended to write for this weeks post, I came across a video on the99percent.com that I think is simply too good not to share. Therefore, this week in lieu of a what would have no doubt been a very thoughtful and well written essay, we here at BAKER would like to encourage you to enjoy this insightful little lecture given by the inspiring Simon Sinek on the importance of trust, authenticity, and meaning as it applies to people and businesses alike.
Simon Sinek: If You Don’t Understand People, You Don’t Understand Business
