Hungry-Man
Charged with the task of reinvigorating the Hungry-Man brand positioning BAKER helped the Hungry-Man team better identify and more accurately understand a younger generation of Hungry-Man consumers.
By targeting the modern male with an adventurous appetite and a insatiable need to go big and go home, BAKER literally brought greater appetite appeal to the table. Paired with a strong brand blocking presence to increase ease of shopability BAKER was able to combine the consumers craving for large quantities of delicious food at an affordable price with an uniquely shopable branding experience — satisfying the Hungry-Man in all of us.
