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	<title>BAKER</title>
	<link>http://www.bkrdsn.com</link>
	<description>Branding and Design</description>
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		<title>B Inspired: NFL Teams</title>
		<description><![CDATA[When the Superbowl ended, so too did Reebok's decade long uniform deal with the NFL. As Nike takes the reins next year, a few of our designers speculate on what their beloved teams might become in the not so distant future.]]></description>
		<link>http://www.bkrdsn.com/b-inspired-nfl/</link>
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		<title>On Topic: Shopping By Color</title>
		<description><![CDATA[According to the Wall Street Journal "the end is near for a white can that has many Coke drinkers seeing red..." Check out our take on the topic.]]></description>
		<link>http://www.bkrdsn.com/on-topic-holiday-cans/</link>
			</item>
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		<title>Happy Thanksgiving</title>
		<description><![CDATA[In this week of Thanksgiving there is much for which we can be grateful. As we cherish our loved ones and pass the potatoes on this tradition filled turkey day, let us not forget to remember the things for which we give thanks.]]></description>
		<link>http://www.bkrdsn.com/happy-thanksgiving/</link>
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		<title>Brands We Love: Warby Parker</title>
		<description><![CDATA[Discover how crafting a brand with a distinct point of view can transform a simple online transaction into an emotionally engaging experience as Lindsey shares what makes Warby Parker a brand she loves.]]></description>
		<link>http://www.bkrdsn.com/warbyparker/</link>
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		<title>Wallpapers: B-Leave in Change</title>
		<description><![CDATA[As the change of seasons has us seeing things differently in our neck of the woods, we thought it only B-fitting that we offer up a different look for your desktops, iPads and iPhones as well. Enjoy these Autumn wallpapers.]]></description>
		<link>http://www.bkrdsn.com/b-leave/</link>
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		<title>Big G Halloween</title>
		<description><![CDATA[In addition to its popular “monster” cereal series (Frankenberry, Count Chocula and Boo Berry), General Mills asked BAKER to design a national Halloween promotion for four of their other popular kid cereals. United by the spooky fence and bats as well as the dramatic lighting of the characters, these seasonal packages are a great addition [...]]]></description>
		<link>http://www.bkrdsn.com/big-g-halloween/</link>
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		<title>Arm &amp; Hammer</title>
		<description><![CDATA[Electrolux came to BAKER seeking insights on how their Arm &#38; Hammer products, globally recognized as one of the world’s premier brands in odor reduction, could fend off encroaching competition in the vacuum filter category. Taking inspiration from the product itself, we took the necessary step of vacuuming off the package, leaving only the most relevant [...]]]></description>
		<link>http://www.bkrdsn.com/arm-hammer/</link>
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		<title>Arm In Arm In Africa</title>
		<description><![CDATA[Great design can make a difference. Great design for a great cause can change the world. Our continued partnership with Arm in Arm in Africa is a testament to this core belief. Through award winning design and strategically thoughtful communication BAKER has managed to get at the heart of what makes AIAIA such a world changing [...]]]></description>
		<link>http://www.bkrdsn.com/aiaia/</link>
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		<title>Breast Cancer Awareness</title>
		<description><![CDATA[October is National Breast Cancer Awareness Month. In honor of such an earnest and humbling occasion, we here at BAKER would like to pause for a moment to recognize some of the remarkable charitable efforts we proudly support in their fight against breast cancer.]]></description>
		<link>http://www.bkrdsn.com/breast-cancer-awareness/</link>
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		<title>BAKER Wins International Design Awards</title>
		<description><![CDATA[We here at BAKER are happy to announce that 2 of our recent works have been selected as winners in this years International Design Awards.]]></description>
		<link>http://www.bkrdsn.com/ida/</link>
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