Delimex
Looking for a package redesign and repositioning to revitalize their DeliMex line, Heinz called BAKER.
Targeted to young, hip males who need an after school snack to ensure survival to dinner time, our design update went straight for the taste buds. After extensive research and testing, we took strategic cues from Mexican diners and fast food restaurants. Our neon emblazoned branding set the stage for mouthwatering food photography and easy-to-shop flavor cues. Tasty, satisfying and convenient. No need to run for the border – just to the freezer!
