Caribou
Caribou Coffee has become one of the most influential coffee brands in the midwest due in no small part to the immensely successful packaging and support materials designed by BAKER.
In addition to beautiful packaging and support materials, we have also named many of their most successful brands. Several, originally intended as limited edition coffee offerings quickly became runaway favorites prompting Caribou to add them to its regular line of coffee offerings.
The “roast meter” we developed gives consumers a unique and easy way to identify taste profiles. Consumers have embraced the concept by experimenting with new and exciting flavors.
