Minnesota winters are tough, but we have ways to deal
Here at BAKER we believe in endless possibilities for an ever changing world. This week, in an effort to demonstrate our dedication to the unlimited possibilities that ignite our imagination we asked a few of our designers to let their creative juices flow and showcase the kind of explorations that typically take place in phase one of our design process — BrandVIS
As we begin to settle in for a long Minnesota winter the question we asked our designers to focus their creative insights on was this: What does a Minnesota winter look like, to you, post holiday season? What follows are 6 unique perspectives from 4 of our creative insurgents…
BRYAN
WINTER – To me, winter visually is defined by a collection of colors and textures unique to the season. The light is a cool white/blue hue unlike the warm yellow of summer or the bronze of fall. The light casts long velvety shadows and ice crystals create pattern on the windows. Snow is blown into smooth dunes like a white desert and the trees have a stark, hollow feeling to them compared to their full lush summer foliage. The snow also defines how people enjoy the outdoors and the night sky is a much bigger presence in our consciousness. 
DANIELLE
MID-WINTER THAW – In Minnesota, winter lasts a long time. Despite this seemingly cruel fact, there always seems to be a week in the middle of the winter season that warms up. Organic shapes, mixtures of textures both harsh and soft, the blend of tiffany blues, whites, tans and golds reflect that short lived week — it’s warm and inviting– if only for a brief moment. 
WINTER GLAMORAMA – Winter is a constant and in that, it has a classic side — we can trust there will be a winter each year. So it can be said about some fabrics, textures, cocktails, diamonds, pearls, and fashion — they are classics and in that, they will never go out of style. They all have one other element in common — they all give me a warm fuzzy feeling inside. It’s just what you need to balance a cold “icy” winter. 
LINDSEY
WINTER SOLITUDE – Not everyone holds a cheerful holiday spirit during winter months. For many, the lack of sunshine and vibrancy in flora brings forth a sensitive emotional state when these cold months seem endless. Like many other mammals during this time, some of us decide to hibernate and isolate ourselves from the world. This represents a real and honest sense of pessimism that many face when the world becomes cold and dark. 
DANA
DETAIL THERAPY – It is often more difficult to find color in the winter, but the design is in the details. I spend time reading in the winter and I begin to notice the intricacy of designs, subtleties like shadow or small touches of color. I fall in love with fonts, patterns and textures all over again. 
COLOR THERAPY – January and February are long and grey and we are short on light & Vitamin D. Look for it…wrap yourself in it…paint it on your nails. It’s delightful. It’s color. 
Each of our designers also created some desktop and phone wallpapers to coincide with these mood boards. Download them from our Media page.
Special thanks to some of the sources of our inspiration:
WINTER BCEntzel GettyImages.com Flickr.com @EvanMoore GeekAlerts.com Flickr.com @StephanyOwyang Shutterstock.com OpenStudioDesign.com
MID-WINTER THAW prettygeeky.com Flickr.com @KristinaVF Etsy.com artists: maaPStudio, the vintage tree house, sweet harvey, lon koosh, william dohman.
WINTER GLAMORAMA myinstantfashion.com Veer Flickr Craig Lee The Chronicle Etsy.com artists: party poms, gingers choice, water rose, julene and socks and mittens
WINTER SOLITUDE zus.my-expressions.com/index.html mila-loveology.blogspot.com Flickr.com @- yuki - gaelicwhisky.com
DETAIL THERAPY Etsy.com artist: nightcloud jpressdesigns.com zgallerie.com theclothshed.blogspot.com quitecurious.com lombok.co.uk typophile.com nakedbinder.com
COLOR THERAPY jessazg.com Rhythm Kitchen, UK angsandy.blogspot.com dabechats.com Esther Haase for Esprit rufflesandstuff.com
One Comment