AvoDerm Pet Food
Breeder’s Choice enlisted BAKER to help them reposition their premium dog and cat food line.
Targeting a broader group of pet owners who seek a natural diet that promotes optimal health and vitality by nourishing dogs and cats with high quality ingredients including protein, antioxidants and avocado.
After conducting in-depth research and positioning studies, BAKER created a beautiful, emotional and relevant new packaging system that features bright, bold colors, irresistible animal photography, and clean communication graphics.
