Aunt Jemima
Limited by a lackluster package in a highly competitive category, Pinnacle needed to reposition Aunt Jemima with an injection of warmth, personality and wholesomeness.
BAKER was commissioned to contemporize the venerable Aunt Jemima frozen breakfast category and infuse a nurturing, friendly and trusted personality to the brand.
The graphics and imagery – a warmly lit table top setting with abundant natural lighting – evoke breakfast tradition in a fast-paced world. Wholesome ingredients that are warm and ready to eat in a matter of seconds. Mmm, pass the syrup!
