5 Gum
When Wrigley asked BAKER to design breakthrough gum packaging for their new teen/young adult targeted sugar-free gum line, we delivered in spades.
Arguably the most successful new gum launch in decades, 5 has created a revolution in the gum market.
Sophisticated, mysterious, yet approachable – 5 gum not only nailed the primary target, but has also been wildly popular across the entire demographic spectrum.
