• Get to Know Baker: Steve Wahlin
    Posted on 21st June 2011

    Get to Know Baker: Steve Wahlin

    Musician, Mixologist, Tiki adventurist, and over a decade of experience at Baker. Please welcome Mr. Steve Wahlin in this weeks Baker interview.

  • Brands We Love: Lego
    Posted on 15th June 2011

    Brands We Love: Lego

    This month we take a look at the beloved building toy many of us grew up with. From simple preschool bricks to video games and complex robotics, the LEGO brand embraces creativity and innovation.

  • BAKER: Award Winning Design
    Posted on 7th June 2011

    BAKER: Award Winning Design

    It's official! The BAKER website is an award winning site, and we couldn't be more thrilled or honored to be included in this years GD USA's 2011 American Web Design Awards.

  • Baker’s Yearbook
    Posted on 1st June 2011

    Baker’s Yearbook

    We don't mean to sound conceited when we tell you that "we've got style" here at BAKER, but honestly, we do. We've got the photos to prove it in this weeks blog post featuring our very own BAKER yearbook.

  • Fillies Race for Hope
    Posted on 1st June 2011

    Fillies Race for Hope

    A good friend of ours had a great idea — let’s all get together for a day at the races, have a good time and make the world a better place. Let’s celebrate life and honor the ones we love whose lives have been affected by cancer at an event created specifically for them. Right out of the gate we

  • Delimex
    Posted on 1st June 2011

    Delimex

    Looking for a package redesign and repositioning to revitalize their DeliMex line, Heinz called BAKER. Targeted to young, hip males who need an after school snack to ensure survival to dinner time, our design update went straight for the taste buds. After extensive research and testing, we took strategic cues from Mexican diners and fast food

  • Hungry-Man
    Posted on 1st June 2011

    Hungry-Man

    Charged with the task of reinvigorating the Hungry-Man brand positioning BAKER helped the Hungry-Man team better identify and more accurately understand a younger generation of Hungry-Man consumers. By targeting the modern male with an adventurous appetite and a insatiable need to go big and go home, BAKER literally brought greater appetite appeal to the table. Paired with