• B — On Trend
    Posted on 26th April 2011

    B — On Trend

    The design business can be a fickle field, subject to the innumerable, rapidly refreshing whims of an ever-changing world. In this post we've asked one of our resident creative individuals to share with us some of their insights regarding the current trends on their radar.

  • 100 Calorie Packs
    Posted on 12th April 2011

    100 Calorie Packs

    Little did Nabisco realize when they introduced pre-portioned go-anywhere 100 Calorie Packs, that it would launch an entirely new snack category that has grown to include ice cream, chips, nuts and even beer! BAKER’s task was to update our iconic 100 Calorie purple banner that linked box-to-box beautifully on shelf. As waistlines shrunk, the product line

  • Brands We Love: W Hotel
    Posted on 12th April 2011

    Brands We Love: W Hotel

    In this months Brands We Love, we take a peek at the beautifully crafted W Hotels. They say it best themselves, W Hotels are “a world of sensory experiences. A world of WOW.”

  • CLŬCCI Licensing
    Posted on 12th April 2011

    CLŬCCI Licensing

    When we were tasked to showcase product innovation capabilities, BAKER rose to the challenge by developing a robust line of lovable characters and unique products for a complete retail Easter shelf. We designed custom chocolate truffles, plush toys and category-defining gift sets, wrapped in colorful spring packaging. As part of our diverse line of licensed properties, clŭcci’s

  • NUK U.S.A.
    Posted on 12th April 2011

    NUK U.S.A.

    To help NUK leverage a stronger presence in the baby and toddler category, BAKER created unique, ownable designs that live up to NUK’s functional promise,and add a stylish sense of fun to their line of bottles, cups and pacifiers. BAKER started by coordinating new plastic colors for all their products.  Our goal was to freshen up NUK’s

  • B Inspired: Nature
    Posted on 6th April 2011

    B Inspired: Nature

    As the winter woes are nearly gone, we thought it only fitting that this month we feature some creative dedicated to the celebration of new life. Given only the concept of 'Nature,' our designers were tasked with developing a moodboard and desktop background to be freely distributed on our media page.