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Posted on 22nd February 2011
B Tech: Apps We Love
For an app to be loved, at least by me, it has to start with a great user interface. I believe the UI must be designed well in order for the app to work well. I am addicted to beautiful apps.
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Posted on 16th February 2011
AvoDerm Pet Food
Breeder’s Choice enlisted BAKER to help them reposition their premium dog and cat food line. Targeting a broader group of pet owners who seek a natural diet that promotes optimal health and vitality by nourishing dogs and cats with high quality ingredients including protein, antioxidants and avocado. After conducting in-depth research and positioning studies, BAKER created a beautiful, emotional
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Posted on 16th February 2011
Aunt Jemima
Shackled with a lackluster package in a highly competitive category, Pinnacle needed to reposition Aunt Jemima with an injection of warmth, personality and wholesomeness.
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Posted on 16th February 2011
Fudge Covered Ritz
Available only during the holiday season, BAKER gave Nabisco’s limited edition Fudge-Dipped Ritz package design a premium, indulgent, look. Decadent in its promise and elegant in its simplicity, this special entertaining cracker has undeniable appetite appeal and all the equities of Ritz. Warning: do NOT open this package if you are alone – it quickly becomes a single
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Posted on 16th February 2011
Think You Know Julie?
In this edition of 'Get To Know BAKER' we introduce you to our very own Julie Gunness. Find out how she came to be a production artist here, and what drives her creative passion outside of work.
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Posted on 10th February 2011
Brands We Love: Chipotle
What can we say? We love you, Chipotle. We take a look at another brand we love. Whether it's a chicken burrito with black beans, or the t-shirts they wear, we love it.
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Posted on 8th February 2011
B Inspired: MN Winters Part 2 — Wallpapers
Check out these beautiful wallpapers for your iPhone, iPad or Desktop. These gorgeous, original images coincide with our article about Minnesota Winters. Download and enjoy winter!




