• In The Spirit of Giving
    Posted on 22nd December 2010

    In The Spirit of Giving

    In the spirit of giving this holiday season we wanted to highlight some of the projects we’ve been working on this year that give back to the community we love so much.

  • The New BAKER Identity: Part 3
    Posted on 17th December 2010

    The New BAKER Identity: Part 3

    In Part 3 of our exploration of our BAKER identity project, we'll take a look at the executions that have since followed and the way our creative culture has brought the identity to life. The video rocks!

  • The New BAKER Identity: Part 2
    Posted on 16th December 2010

    The New BAKER Identity: Part 2

    In part 2 of our exploration of the new BAKER identity, we'll take a look at what that means visually, and how those 3 conclusions guided us to the solution that is the new BAKER ID.

  • Poppycock
    Posted on 15th December 2010

    Poppycock

    Developed exclusively for the club store channel, BAKER was charged with creating a canister for Poppycock that would stimulate impluse purchase of this delicious and trusted brand.

  • 5 Gum
    Posted on 15th December 2010

    5 Gum

    When Wrigley asked BAKER to design breakthrough gum packaging for their new teen/young adult targeted sugar-free gum line, BAKER delivered in spades. Arguably the most successful new gum launch in decades, 5 has created a revolution in the gum market. Sophisticated, mysterious, yet approachable – 5 gum not only nailed the primary target, but has also been wildly popular across the entire demographic spectrum.

  • BAKER Business Cards Featured
    Posted on 15th December 2010

    BAKER Business Cards Featured

    Part of BAKER's new identity was the redesign of our business cards. Business Card Crush decided it was worth a mention on their site. Take a look and let us know what you think.

  • The New BAKER Identity: Part 1
    Posted on 14th December 2010

    The New BAKER Identity: Part 1

    We've gone through a number of changes over the past year – one of those being the refresh of our very own identity based on the premise that BAKER is Creative to the core. We will explain our thinking in a 3 part series.