Hershey’s
BAKER was challenged with the goal of turning the Hershey Chicago retail store into a destination shop that offers consumers all their favorite brands and a place to chill after shopping.
Our brand positioning and graphic concept leveraged original Hershey vintage posters to complement the interactive elements in the POS displays – all showcasing consumer’s favorite brands. BAKER themed the new café with mouthwatering visuals of the Reese’s Pieces brand to create a comfortable spot to sit, eat and hang out.
