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Posted on 29th March 2010
Baker Wins 5 GD USA Awards
Five of our submissions to the 2010 American Package Design Awards are “Certificate of Excellence” winners.
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Posted on 22nd March 2010
SmartShoe
For the reintroduction of their comfort shoe insoles line, Summit Brands asked BAKER to develop a system to unify, organize and energize their brand.
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Posted on 9th March 2010
Triscuit Seeds
Check out our latest hot project for our friends at Nabisco, Triscuit "Seeds". Look for it in a store near you.
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Posted on 5th March 2010
Ritz “Spring”
Spring has sprung? If you’re Ritz cracker, you’re darn right it has. Enjoy this updated, fresh package from Baker and Nabisco.
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Posted on 3rd March 2010
Revessence Spa
In an effort to help launch this new spa within the City of Eden Prairie, MN, BAKER teamed up with the staff and owners to create a sophisticated, natural spa experience. We developed the layout, material selections and all interior finishes for this small, 800 square foot retail space. Key areas were created with unique materials
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Posted on 3rd March 2010
Licensing
BAKER has leveraged our knowledge of consumer trends, fashion, design and brand building to develop a wide array of licensed properties targeting kids, teens, and adults. Our properties range from hip and engaging equity characters to complementary pattern series for hardlines, softlines, home decor and beyond. To review our licensed properties, please email Wendy Satterlee or call her
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Posted on 2nd March 2010
Caribou
Not only did BAKER design the beautiful and immensely successful packaging and support materials for Caribou Coffee’s Obsidian Blend, we also gave it its evocative name. Intensely bold, velvety dark and smooth, Obsidian (originally conceived as a limited edition coffee) quickly became a runaway favorite prompting Caribou to add it to its regular line of delicious coffee offerings.
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Posted on 1st March 2010
Ritz
In order to stem a worldwide sales decrease on the Ritz Cracker franchise, BAKER carefully redesigned this iconic master brand to better connect with consumers based on the way they interact with the sleeve of crackers. Increased shelf impact and appetite appeal resulted in a 17% increase in sales, and Ritz is now the benchmark for the


