Cheerios
Taking a “franchise approach” to our redesign of the Cheerios portfolio resulted in a simplified, more impactful and consistent look to General Mills’ heavy hitting cereal line-up.
By unifying all brand marks, product positioning and placement, and key news areas on the package, consumers were led to have a richer brand experience.
Through this strategic and thoughtful redesign, BAKER created the opportunity for a Cheerios brand destination at shelf.
