Kraft
Kraft approached BAKER to develop a strategy to communicate the power of Kraft’s megabrands within their corporate environment – to inspire employees and impress vendors and visitors.
To accomplish this goal, BAKER developed a series of fabric banners, enhanced with high-end hardware, that showcase hero brands. These, along with dramatic custom rugs set the tone in the entrance lobbies. Additionally, we created a gallery of images and design accents that leverage the equities and iconography of Kraft’s brands to use throughout the buildings. Lifestyle photography was also added for a creative and personal touch.
