100 Calorie Packs
Little did Nabisco realize when they introduced pre-portioned go-anywhere 100 Calorie Packs, that it would launch an entirely new snack category that has grown to include ice cream, chips, nuts and even beer!
BAKER’s task was to update our iconic 100 Calorie purple banner that linked box-to-box beautifully on shelf. As waistlines shrunk, the product line grew – and so did our audience, which now includes men and kids, who love the idea of their favorite Nabisco cookies available in pre-portioned lower calorie formats.
